Digital Consulting
Are you a direct-to-consumer brand offering products or local services? In today’s marketplace, where numerous touch points exist along the customer journey, it’s essential to ensure these interactions work seamlessly together. Whether you’re operating in e-commerce or looking to enhance your online presence, MBCResults digital consulting services can help accelerate growth through a holistic, omnichannel approach grounded in your business goals and data-driven insights.
Lead Generation
Utilize data-driven insights to identify and acquire new customers online. Ensuring the top of the funnel is efficiently filled with enough qualified leads to meet your overall business objectives.
Details:
- Define and clarify market position to effectively engage customers by performing a comprehensive analysis that incorporates data, stakeholder interviews, and competitor insights.
- Determine the optimal digital channel mix and budget necessary to effectively reach target customers, while establishing KPIs to monitor and measure success throughout the campaign.
- Regular performance calls to optimize for growth.
Increase Conversions
Enhance the customer journey with personalized email, SMS, and website strategies designed to nurture leads and boost conversion rates, ultimately increasing profitability.
Details:
- In-depth analysis of data, stakeholder insights, and the current website and nurture program to identify strengths and uncover customer journey opportunities.
- Create customer journeys that engage, nurture, and convert leads into loyal customers.
- Includes a comprehensive email/sms strategy with A/B testing.
Project Based Strategy
Performance-driven strategies to develop compelling campaigns for go-to-market launches or to leverage peak season opportunities for maximum impact.
Details:
- Fully customized package depending on clients needs
Fractional Chief Digital Officer
Looking to accelerate growth with expert digital marketing without the commitment of a full-time Chief Digital Officer? With over a decade of experience driving growth and a fresh perspective, Michaela specializes in aligning your digital marketing ecosystem with your business objectives to enhance profitability.
- Create and implement a digital strategic marketing roadmap that aligns brand messaging, channel mix, and budget with your business and growth objectives. This involves understanding your revenue goals, pain points, unique strengths, competitive landscape, and leveraging your current marketing data.
- Enhance website, email marketing, earned and paid media to optimize digital footprint and increase conversion.
- Provide ongoing leadership, KPI tracking, and performance reviews to ensure sustained growth.
Free Consultation
Schedule a free 30-minute consultation with Michaela below.
