
Expert in Digital Performance Marketing
Michaela Bagwell is a dedicated wife and mother of two young girls, residing just outside of Atlanta, Georgia.
She is a seasoned marketing leader with over a decade of experience in digital strategy and performance marketing. Her specialties include customer acquisition, data-driven decision-making, and strategic budget management focused on maximizing ROAS across all channels. Notable achievements include expanding Big Blue Swim School from 19 to 50+ units with compelling lead generation campaigns and managing omnichannel performance at Virgin Gifts to consistently exceed e-commerce revenue goals.
“Michaela’s ability to analyze data and implement targeted marketing strategies enabled us to effectively navigate fluctuations in demand and consistently achieve our target CAC.”
— Brooke Mallick, Former CMO at Big Blue Swim School
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