Expert in Digital Marketing for Growth
Michaela Bagwell is a dedicated wife and mother of two young daughters, residing just outside Atlanta, Georgia. She is a seasoned digital marketing leader with over a decade of experience in digital strategy and performance marketing, focused on driving revenue growth.
Her expertise encompasses customer acquisition, data analytics, and the integration of new technologies. Notable accomplishments include expanding Big Blue Swim School from 19 to over 50 units while effectively driving qualified lead generation and enrollment growth. At Cloud 9 Living, she spearheaded marketing efforts that gained significant traction, ultimately capturing the attention of Virgin, which led to the company’s acquisition. Following this transition, Michaela successfully guided the brand through rebranding and managed omnichannel performance for Virgin Gifts, consistently exceeding e-commerce revenue targets.
With a strong track record of delivering impactful results, Michaela is committed to leveraging her skills to align marketing strategies with business objectives and drive sustainable growth for organizations.
John Augst
Co-founder of Cloud 9 Living (Acquired by Virgin)
“Michaela’s experience is particularly valuable as she has successfully navigated marketing in a small business environment, guided the brand through an acquisition, and gone on to contribute within a larger, globally recognized organization.”
Brooke Mallick
Former Chief Marketing Officer at Big Blue Swim School
“Michaela’s ability to analyze data and implement targeted marketing strategies enabled us to effectively navigate fluctuations in demand and consistently achieve our target customer acquisition cost (CAC) across the system.”
Core Services
Fractional Marketing Leadership
Best for: Ongoing marketing leadership focused on growth
Scope: Flexible support based on your needs
Engagements: Strategic Advisor, Growth Leadership, Fractional CMO
✓ Strategic direction and marketing roadmap
✓ Growth, funnel and performance strategy
✓ Cross-channel prioritization and KPI oversight
✓ Team and vendor oversight as needed
Project-Based Marketing Consulting
Best for: Solving a specific marketing challenge or leading a defined initiative
Scope: Defined project, deliverables and timeline
Engagement: Fixed scope and term
✓ Strategic leadership for one core initiative
✓ Strategy and roadmap development
✓ Success measurement and KPI framework
✓ Funnel, CX, martech, and GTM strategy
