Digital Marketing Consulting Services
Growing companies don’t always need more marketing, they need clear strategy, stronger prioritization and experienced leadership to connect it all. Michaela helps businesses turn marketing into a cohesive growth engine by aligning strategy, customer acquisition, the marketing funnel, channels and performance around business goals.
Whether you need ongoing fractional marketing leadership or focused support for a specific initiative, she provides executive-level strategy and guidance designed to help you identify opportunities, make smarter marketing decisions and drive sustainable growth.
Core Services
Fractional Marketing Leadership
Best for: Ongoing marketing leadership focused on growth
Scope: Flexible support based on your needs
Engagements: Strategic Advisor, Growth Leadership, Fractional CMO
✓ Strategic direction and marketing roadmap
✓ Growth, funnel and performance strategy
✓ Cross-channel prioritization and KPI oversight
✓ Team and vendor oversight as needed
Project-Based Marketing Consulting
Best for: Solving a specific marketing challenge or leading a defined initiative
Scope: Defined project, deliverables and timeline
Engagement: Fixed scope and term
✓ Strategic leadership for one core initiative
✓ Strategy and roadmap development
✓ Success measurement and KPI framework
✓ Funnel, CX, martech, and GTM strategy
Fractional Marketing Leadership
Strategic Advisor
Best for: Strategic guidance and direction
Scope: Help determine where to focus and what to do next.
✓ Ongoing strategic guidance and leadership check-ins
✓ Marketing performance and KPI analysis
✓ Identification of gaps and growth opportunities
✓ Prioritization and recommendations for the marketing roadmap
Growth Leadership
Best for: Leading and accelerating growth
Scope: Lead the growth strategy and help your team turn performance insights into action.
✓ Ownership of growth strategy and roadmap
✓ Funnel and performance analysis
✓ Customer acquisition and conversion strategy
✓ Cross-channel growth prioritization
✓ Testing and optimization strategy
✓ Performance measurement and recommendations
Fractional CMO
Best for: Embedded marketing leadership
Scope: Own the marketing function, aligning strategy, people, and channels around business growth.
✓ Brand positioning and messaging oversight
✓ Acquisition, conversion and retention strategy
✓ Cross-channel strategy and prioritization
✓ Marketing team and vendor leadership
✓ Performance management and KPI oversight
✓ Budget and resource prioritization
✓ Executive-level planning and decision support
Recommendations
Liz Hunt
Chief Marketing & Digital Officer
“Michaela stepped in to drive our digital marketing channels at SmartBiz during a critical transition time, quickly taking ownership of our channels and bringing structure and momentum to the necessary work. She combines strategic thinking with hands-on execution, using data and technology to make smart decisions, improve performance, and keep marketing aligned with business goals and running smoothly.”
John Augst
Co-Founder of Cloud 9 Living (Acquired by Virgin)
“Under Michaela’s marketing leadership, our brand gained significant traction, ultimately attracting the attention of Virgin Experience Days in the UK, which acquired our company in 2021. Michaela’s experience is particularly valuable as she has successfully navigated marketing in a small business environment, guided the brand through an acquisition, and gone on to contribute within a larger, globally recognized organization.”
Poonam Patel
Vice President Operations | Franchise & Corporate
“Michaela was a pleasure to work alongside during our time together at Big Blue, bringing insightful digital data to support business unit decision making to drive marketing KPI’s, highly recommend partnering with Michaela & her services.”
Alexa Dahlin
Email Marketing Specialist III at Tommy Bahama
“I truly valued the opportunity to work with Michaela and learned a great deal from her leadership. She’s an incredibly thoughtful marketer who brings clarity, strong strategic thinking, and a calm, steady presence to every project. She leads with intention and empathy, provides clear and actionable direction, and consistently creates space for her team to grow and do their best work.”
Areas of Expertise
Paid Media Strategy
Develop a roadmap for paid media that defines the optimal channel mix and budget allocation to effectively fill the funnel, boost engagement, and drive conversions, all customized to align with your customer journey and seasonal trends.
Performance Analytics
Comprehensive data analysis solution that ensures you don’t navigate down a dead-end street. Implementing and leveraging tools like Google Analytics, to create insightful reports that uncover blind spots and effectively guide your decision-making process.
Integrate New Technology
Identify and implement innovative solutions—ranging from enhanced customer relationship management (CRM) systems to new marketing technology (MarTech) and other digital tools—customized to meet specific business needs.
Improve Customer Experience
Enhance the customer experience (CX) with personalized email, SMS, and website strategies designed to nurture leads along the customer journey and boost conversion rates, ultimately increasing profitability.
AI Initiatives
Link business needs to the most suitable AI solutions by harnessing AI technologies in marketing to boost efficiency, enhance customer engagement, and attract a larger audience.
Lead Generation
Utilize data-driven insights to identify and acquire new customers through both paid and organic efforts, including SEO, AEO, GEO, and social media strategies. Ensuring the top of the funnel is populated with qualified leads.
Digital Channel Expansion
Adopting a holistic omnichannel approach to pinpoint roadblocks within the funnel. Providing insights into customer behaviors, allowing for targeted exploration and testing of new channels to enhance engagement and drive conversions.
Team Development
Embed strategic digital leadership by mentoring and guiding both internal teams and agency partners. This approach focuses on building internal capabilities and cultivating a digital culture and skills for sustainable growth.