Fractional Marketing Leadership
Michaela brings a proven understanding of what it takes to scale, built through firsthand experience helping grow Cloud 9 Living through sustained revenue growth and its eventual acquisition by Virgin, then helping Big Blue Swim School expand by more than 30 locations while supporting broader system growth goals.
She combines that experience with data to identify growth opportunities, prioritize what matters most and connect the digital marketing ecosystem around business goals. Through an ongoing engagement, Michaela works alongside internal teams as a strategic advisor, fractional growth marketing leader or fractional CMO, with each package varying in level of involvement and time commitment based on the business’s needs, stage of growth and internal resources.
Strategic Advisor
Best for: Strategic guidance and direction
Scope: Help determine where to focus and what to do next.
✓ Ongoing strategic guidance and leadership check-ins
✓ Marketing performance and KPI analysis
✓ Identification of gaps and growth opportunities
✓ Prioritization and recommendations for the marketing roadmap
Growth Leadership
Best for: Leading and accelerating growth
Scope: Lead the growth strategy and help your team turn performance insights into action.
✓ Ownership of growth strategy and roadmap
✓ Funnel and performance analysis
✓ Customer acquisition and conversion strategy
✓ Cross-channel growth prioritization
✓ Testing and optimization strategy
✓ Performance measurement and recommendations
Fractional CMO
Best for: Embedded marketing leadership
Scope: Own the marketing function, aligning strategy, people, and channels around business growth.
✓ Brand positioning and messaging oversight
✓ Acquisition, conversion and retention strategy
✓ Cross-channel strategy and prioritization
✓ Marketing team and vendor leadership
✓ Performance management and KPI oversight
✓ Budget and resource prioritization
✓ Executive-level planning and decision support
